Reducing health and care inequalities with public health messaging

Commissioned by Public Health Dorset to work in partnership with Dorset Community Action to better engage communities across the county to tackle health and care inequalities.

Initially set up to support public health messaging during the pandemic, the project has since grown. We still share messages about Covid-19 and vaccinations, alongside messaging to help with the cost of living crisis, mental and physical health.

We developed a network of ‘Trusted Voices Champions’ who work with us to share messages with their communities as well as – crucially –  telling us what support and advice their communities need. Trusted Voice Champions include established community leaders, workplace leaders, many in the voluntary sector and individuals who represent their family, friends and community.

Trusted Voice Champions help us reach as many people as possible and ensure we hear genuine feedback about the support needed to build resilience.

For more information about the project or to join us as a Trusted Voices Champion contact Hannah Rees, Engagement Lead, hannah.rees@can100.org