Authenticity isn’t just a buzzword – it’s at the heart of meaningful charity storytelling. Join The Saltways for a practical online session exploring what authenticity really means and how charities can use it to connect with supporters, build trust, and share impact responsibly.

In this session, they will cover:

• What authentic storytelling looks like in the charity sector
• How to balance honesty, transparency, and sensitivity
• Ways to showcase your work without over-relying on vulnerable individuals
• Practical tips for embedding authenticity across campaigns, social media, and content
• Examples of charities getting it right—and lessons from things that didn’t work