Legacy and in-memory giving can be some of the most meaningful, impactful, and sustainable areas of fundraising yet many charities aren’t sure where to begin. In this practical online session, The Saltways team will guide you through the foundations of building or strengthening your legacy and in-memory programmes, with a focus on compassionate communication and storytelling that truly resonates.
Saltways will be joined by Katie Wimpenny – Octopus Legacy, Emily Grint – Legacy Futures and Yvonne Roberts – Free Wills Network.
Together, they will explore:
- What legacy and in-memory giving really mean for supporters
- How to create safe, sensitive messaging that honours emotion and experience
- The role of storytelling and video in deepening long-term supporter relationships
- Simple first steps for small teams getting started
- How to speak confidently about legacies without feeling uncomfortable
- Opportunities to introduce these programmes across your existing comms and touchpoints
Designed to be warm, accessible, and jargon-free, this session will give you the confidence to take your next steps – whether you’re launching a new programme from scratch or refining an existing one.
